CASE STUDY

Blue Divine Aesthetics

A Top Atlanta Med Spa

BEFORE

AFTER

HEALTHCARE WEBSITE REDESIGN SEO CONTENT STRATEGY DIGITAL MARKETING STRATEGY


Where Beauty Is A Lifestyle

Blue Divine has been delivering celebrity skin care treatments in the Atlanta area for over 10 years. They treat skin on molecular level through advanced technology and naturaly derived chemicals.

However, being the top rated med spa in Atlanta wasn’t enough as competition started to rise up. Blue Divine’s website was extremely outdated, under performaning and even broken.

After an exhastive search for the right partner, which included 3 website re-design attempts with other agencies, the company chose Avolve Digital to design a new website that would connected with the modern consumer and be accessable anywhere on any device.

We partnered with Blue Divine Aesthetics to complete a full website redesign from the ground up. With over 50 pages, each with a lot of technical content it was a big undertaking that three previous firms failed to deliver on. We successfully launched the redesign websited in June of 2018 and within days the improved results already started to pour in.

 

Our Contributions

Strategy
Information Architecture
User Research
Design
Branding
Responsive Web Development
SEO
Quality Assurance
Analytics & Optimization

THE WEBSITE

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"I absolutely LOVE my new website. I'm so grateful I decided to go with you guys! This is going to be huge for my business."
Kalen Wheeler (Founder)
 

Fully Responsive WordPress Website


With a local business like Blue Divine, that has over 60% of it’s traffic coming from mobile, a mobile ready website was really critical. During the design process we put careful thought into the mobile experience of the website from load speed, user experience and the overall design.

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THE RESULTS

Action Driven Design


PROBLEM:

The key to any good website is to engage the user enough to get them the information they need to take the action you want. A major challenge to overcome with Blue Divine’s webiste redesign was information overload with the large number of services, most of which have a lot of techinical detail, images and treatment information.

SOLUTION

Our solution was to use design to create a more interactive and visually engaging experience. Instead of huge blocks of text and bullet list we took the content to the next level by breaking it up into several sections of the page for each service. Using images, graphics, and attention focusing design to make each service page easily digestable for the quick skim reader and the indepth researcher.

We developed a consistent and congruent look while reducing the information overload while driving attention on the global call to action to book an appointment.

Client Feedback


"We rarely ever received an inquiry from our website and now we are receiving 3-10 a day. I LOVE my new website. I'm so grateful I decided to go with you guys!"
- Kalen Wheeler (Founder)

The Process

DESIGN LED PROCESS


The Blue Divine website redesign was a critical project that the company continued success was counting on. They trusted us to build them a platform that would deliver immediate results but also allow them to grow with for years into the future.

CHALLENGE

Search Rank

CHALLENGE

Content Overload

CHALLENGE

Lead Generation