Blue Divine Aesthetics

Blue Divine has been delivering celebrity skin care treatments in the Atlanta area for over 10 years. They treat skin on molecular level through advanced technology and naturaly derived chemicals.

However, being the top rated med spa in Atlanta wasn’t enough as competition started to rise up. Blue Divine’s website was extremely outdated, under performaning and even broken.

After an exhastive search for the right partner, which included 3 website re-design attempts with other agencies, the company chose Avolve Digital to design a new website that would connected with the modern consumer and be accessable anywhere on any device.

We partnered with Blue Divine Aesthetics to complete a full website redesign from the ground up. With over 50 pages, each with a lot of technical content it was a big undertaking that three previous firms failed to deliver on. We successfully launched the redesign websited in June of 2018 and within days the improved results already started to pour in.

The key to any good website is to engage the user enough to get them the information they need to take the action you want. A major challenge to overcome with Blue Divine’s webiste redesign was information overload with the large number of services, most of which have a lot of techinical detail, images and treatment information.

Our solution was to use design to create a more interactive and visually engaging experience. Instead of huge blocks of text and bullet list we took the content to the next level by breaking it up into several sections of the page for each service. Using images, graphics, and attention focusing design to make each service page easily digestable for the quick skim reader and the indepth researcher.

We developed a consistent and congruent look while reducing the information overload while driving attention on the global call to action to book an appointment.