CASE STUDY

BCH DEVCON

The Global Bitcoin Cash (BCH) Hackathon Series

CRYTPO HACKATHON WEBSITE CONTENT STRATEGY BRAND IDENTITY GLOBAL BRAND BITCOIN CASH


BCH Global Hackathon Series

"We recieved a lot of great comments and feedback on the branding during the kickoff SF Hackathon. You guys did a great job!"
Vincent (Bitmain, Investment Director)

BCH DEVCON is a series of Bitcoin Cash Hackathons taking place around the world to drive industry innovation and collaboration.

During the San Francisco Blockchain Week (SFBW) in October, BCH DEVCON made its debut to the public and the BCH community hosting it’s first BCH Hackathon with great success.

Permissionless Ventures, BITMAIN’s $50M crypto VC fund which we at Avolve also branded, approached us to develop the identity for their global hackathon series, BCH DEVCON. There was a two week deadline to design the entire brand and website so we created a ruthless project timeline to meet the rushed deadline in order to launch the PR campaign in time.

Our Contributions

Strategy
Brand Identity Design
Customer Journey
Customer Profiles
Custome WordPress Development
Responsive Web Development
On-page SEO
Quality Assurance
Analytics & Optimization

The Website

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Challenges


The core challenge this project brought was the two weak deadline to develop the brand identity and get entire website designed, developed and launched.

CHALLENGE

Overnight Splash Page


Because the project was getting started only a few weeks before the SF Blockchain week, promotion had to start immedietly. 24 hours after project kickoff we put a temporary splash page in place.

CHALLENGE

Minimum Viable


Because the project was getting started only a few weeks before the SF Blockchain week, promotion had to start immedietly. 24 hours after project kickoff we put a temporary splash page in place.

CHALLENGE

Scalable


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Responsive & Mobile Optimized


 
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The Brand Identity

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Logo


 
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EVENT SWAG


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BRAND CONGRUENCY


From the website to social platforms to ID tags, everything within the BCH has the same aesthetic and design elements.

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See the event branding in real life.

#bchdevcon #bchdevcon

Project Press: