Don’t just launch it & leave it. Let’s grow it.
The Growth-Driven Design (GDD) approach eliminates the traditional web design pitfalls, gets you launched quicker without comprimising quality and ensures your website is constinuously improving and optimized to grow your business through data-driven improvement cycles month-after-month.
THE DIFFERENCE
THE RESULT
Month-Over-Month Reliable Growth
Your website becomes a top growth tool producing consistent leads and sales instead of a stagnant expense dragging you down.
Growth Driven Design is an investment that produces month-over-month reliable growth. Your website continues to get stronger and more effective as we continue to measure data to make impactful improvements through monthly growth cycles.
The 3 Stage Process
The Growth Driven Design three stage process generates a website that drives consistent and reliable growth.
01
Growth
Strategy
10-14 Days
Successful websites begin with a focused growth strategy. We develop an in-depth understanding of your audience and how the website can solve problems along their journey.
02
Launch Pad
Website
30-90 Days
The Launch Pad Website is prioritized website build that looks and performs better than what you have today. It’s not your final product but a foundation to build and optimize from.
03
Continuous Improvement
Monthly
As your business grows and evolves we’re gathering data on every component of the digital experience. We proritize improvements based off that data to achieve set targets and goals resulting in a peak performance website.
STAGE ONE
Growth
Strategy
Mapping the foundation for immediate growth and long-term success.
The first step in our process, developing the growth strategy, is the most critical. By the completion of the Growth Strategy we have:
1. Completed a comprehesive analysis of your existing systems, analytics and any other valuable data to assess where our greatest opportunities are.
2. We understand exactly who you’re audience is , what they expect from you and the outlined marketing system designed from the ground up to achieve your business objectives.
3. Compiled a “nice to have” and “must have list” and voted on a prioritized development roadmap for the Launch Pad website.
Audience
Detailed Customer Profiles, crafting the Value Map and the buyers journey, defining customer channels…everything we need to know to deeply connect with your customers.
Offer
During this process we develop lead magnets (i.e. optin offers), outline in detail your products and services, their value propositions and prioritize the development roadmap.
Delivery
This is where things get really visual while mapping out the marketing campaigns, and marketing automation systems, defining the necessary digital infrastructure to grow and scale your digital business and marketing.
STAGE TWO
Launch Pad
Website
Building scalable systems through smart design and state-of-the-art technology.
The second stage of the Growth Driven Design process is launching a completed website that looks and performs better than what you have today and serves as the foundation that ignites the continued growth month-over-month. This stage consist of:
- Page Plans
- Rapid Prototypes
- Design Sprint
- Development Sprint
- Other Pages Migrated
- Finish Sprint
Brand
We craft the upgraded image and voice of your Brand to attract and engage the customer profiles defined in the strategy.
Platform
The platform is where your new website begins to take shape through the font-end design systems and back-end development.
Systems
Integrating in the sophisitcated marketing systems and software pulls together the Launch Pad Website.
STAGE THREE
Continuous Improvement
A repeatable, agile process for the team to continuously collect real-user data, build high-impact items, and generate continued growth.
Continuous Improvment of the website and marketing systems happens through data-driven growth cycles done in two 14 day sprints to drive continued growth at scale.
Traditional ‘launch it & leave it’ website builds can never scale to the performance of a Growth-Driven Design website because consistent refinement is where performance is achieved.
Each plan starts with a focus metric that we want to improve. The highest impact ideas to achieve the metric goal are prioritized into the build sprint (next).
Who Is GDD for?
Growth Driven Design is for businesses that rely on their website to grow their business. If growth is the goal, the choice is clear.
A growing company with plans to keep growing
Needed your new website launched yesterday
Want measurable and continuously improving ROI
Growth Driven Design is ideal for Small Businesses, SMBs, Enterprise, SAAS Companies, eCommerce, Web Apps and Startups.
